<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Víctor Garnica]]></title><description><![CDATA[Victor Garnica, experto en Martech y amante del deporte, Blog de negocios, tecnología y datos con un enfoque en Martech, IA y análisis. ]]></description><link>https://www.victorgarnica.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 24 Oct 2026 16:51:06 GMT</lastBuildDate><atom:link href="https://www.victorgarnica.com/pt/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[O cemitério das jornadas: campanhas que ninguém tem coragem de desligar]]></title><description><![CDATA[Governança, higiene das jornadas e um problema que não se resolve criando mais automações.]]></description><link>https://www.victorgarnica.com/pt/post/o-cemit%C3%A9rio-das-jornadas-campanhas-que-ningu%C3%A9m-tem-coragem-de-desligar</link><guid isPermaLink="false">6ad4e5c6668c73a3f7ad9b4b</guid><pubDate>Sat, 24 Oct 2026 16:05:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_213a82f1870a4731a978d6847529251c~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[MarTech Day 2025: o que o ecossistema revela sobre sua estratégia]]></title><description><![CDATA[En esta entrada analizamos los hallazgos clave del Martech Day 2025 y el reporte State of Martech 2025. Desde el crecimiento del ecosistema (15,384 herramientas activas) hasta el impacto real de la inteligencia artificial, la consolidación del mercado, y el auge del software personalizado. Un resumen esencial para líderes de marketing y tecnología que buscan entender hacia dónde evoluciona el marketing moderno.]]></description><link>https://www.victorgarnica.com/pt/post/martech-day-2025-o-que-o-ecossistema-revela-sobre-sua-estrat%C3%A9gia</link><guid isPermaLink="false">6adcc5213759180e20266a80</guid><pubDate>Sat, 24 Oct 2026 14:48:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_bc1046ee5e1e4c36b176e064111805c2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Adobe Summit 2025 — Dia 2: inteligência artificial aplicada com critério, não com varinha mágica]]></title><description><![CDATA[Día 2 del Adobe Summit 2025: IA práctica, menos fricción y más personalización real en CX, contenido y B2B. Nada mágico, todo accionable.]]></description><link>https://www.victorgarnica.com/pt/post/adobe-summit-2025-dia-2-intelig%C3%AAncia-artificial-aplicada-com-crit%C3%A9rio-n%C3%A3o-com-varinha-m%C3%A1gica</link><guid isPermaLink="false">6adcc5216c1e7e584ea3efba</guid><pubDate>Sat, 24 Oct 2026 14:48:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_5ab9ca3eefd9455ba5a6c8821ae58f54~mv2.jpg/v1/fit/w_1000,h_657,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Agent Blazer: conceitos fundamentais do Agentforce]]></title><description><![CDATA[Resumen conceptual de Agent Blazer con conceptualización de temas que debes de saber de Agentforce]]></description><link>https://www.victorgarnica.com/pt/post/agent-blazer-conceitos-fundamentais-do-agentforce</link><guid isPermaLink="false">6adcc522cb8f9d3003b1a8a2</guid><pubDate>Sat, 24 Oct 2026 14:48:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_165b264e263c47fcbc702793306c93f6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Google Cloud Next 2025: inteligência artificial com futuro real]]></title><description><![CDATA[Google Cloud Next 2025 nos dejó IA útil, infraestructura sólida y agentes que trabajan en equipo. Así se construye el futuro (sin exagerar).]]></description><link>https://www.victorgarnica.com/pt/post/google-cloud-next-2025-intelig%C3%AAncia-artificial-com-futuro-real</link><guid isPermaLink="false">6adcc52141c6022aaff7a8ae</guid><pubDate>Sat, 24 Oct 2026 14:48:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_df273c4c22084a749223e46ce6d479e2~mv2.jpg/v1/fit/w_559,h_337,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Agentforce + Prompt Builder: a fórmula para uma automação conversacional mais inteligente ]]></title><description><![CDATA[La IA y el negocio, unidos para la eficiencia: Descubre cómo Agentforce y Prompt Builder transforman la personalización en ventas. ¡No te lo]]></description><link>https://www.victorgarnica.com/pt/post/agentforce-prompt-builder-a-f%C3%B3rmula-para-uma-automa%C3%A7%C3%A3o-conversacional-mais-inteligente</link><guid isPermaLink="false">6adcc4433a31fae6e189c4a0</guid><pubDate>Sat, 24 Oct 2026 14:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_bf229f5eb60d4ac5aaa44be6ef0f94c9~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Manutenção da certificação Data Cloud Consultant (Winter '25): o que você precisa saber]]></title><description><![CDATA[Descubre las novedades de Winter '25 en Data Cloud y cómo impactan en la administración, seguridad e integración de datos en Salesforce.]]></description><link>https://www.victorgarnica.com/pt/post/manuten%C3%A7%C3%A3o-da-certifica%C3%A7%C3%A3o-data-cloud-consultant-winter-25-o-que-voc%C3%AA-precisa-saber</link><guid isPermaLink="false">6adcc44381c48a8671622b7c</guid><pubDate>Sat, 24 Oct 2026 14:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_7658ab8840fe4ee3b9c6679adb92ee30~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Salesforce AI Associate: o que aprendi em profundidade]]></title><description><![CDATA[Descubre cómo Salesforce Einstein potencia las ventas, el marketing y el servicio al cliente con IA, optimizando decisiones y automatizando ]]></description><link>https://www.victorgarnica.com/pt/post/salesforce-ai-associate-o-que-aprendi-em-profundidade</link><guid isPermaLink="false">6adcc445d38a746d48449018</guid><pubDate>Sat, 24 Oct 2026 14:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_406625426c8d48c19f33b1bf6ae4a8e9~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Criando seu primeiro agente com Agentforce: a magia da automação na prática]]></title><description><![CDATA[Construye tu primer agente en Agentforce y lleva la automatización al siguiente nivel. Fácil, rápido y sin código.]]></description><link>https://www.victorgarnica.com/pt/post/criando-seu-primeiro-agente-com-agentforce-a-magia-da-automa%C3%A7%C3%A3o-na-pr%C3%A1tica</link><guid isPermaLink="false">6adcc4436a02e0309066dfd2</guid><pubDate>Sat, 24 Oct 2026 14:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_e88a0a19add44bafb6adba4a80fb48ca~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Agentforce e Data Cloud: a dupla poderosa de que sua empresa precisava]]></title><description><![CDATA[Agentforce no solo es IA, es tu equipo digital. Descubre cómo crear, personalizar y potenciar la automatización en tu negocio]]></description><link>https://www.victorgarnica.com/pt/post/agentforce-e-data-cloud-a-dupla-poderosa-de-que-sua-empresa-precisava</link><guid isPermaLink="false">6adcc443e6dae9a0dd24f230</guid><pubDate>Sat, 24 Oct 2026 14:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_737744161f5c4e33b58c25b49be63215~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Data Cloud: o que aprendi em profundidade]]></title><description><![CDATA[Explora cómo Data Cloud transforma la gestión de datos unificando fuentes, optimizando insights y mejorando estrategias de negocio.]]></description><link>https://www.victorgarnica.com/pt/post/data-cloud-o-que-aprendi-em-profundidade</link><guid isPermaLink="false">6adcc3546a02e0309066df56</guid><pubDate>Sat, 24 Oct 2026 14:41:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_7a885f247b2540819778d48e16184c6d~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Adobe Journey Optimizer em 2026: quando suas jornadas começam a pensar]]></title><description><![CDATA[Las novedades de AJO abren una conversación sobre validación, canales y decisiones inteligentes. Pero un journey más sofisticado sigue necesitando una buena estrategia.]]></description><link>https://www.victorgarnica.com/pt/post/adobe-journey-optimizer-em-2026-quando-suas-jornadas-come%C3%A7am-a-pensar</link><guid isPermaLink="false">6adcc3546c1e7e584ea3eeb2</guid><pubDate>Sat, 24 Oct 2026 14:41:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_ec671ca43d584230a140183b5d7cadbb~mv2.jpg/v1/fit/w_1000,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Criando agentes com estilo: introdução ao Agent Builder]]></title><description><![CDATA[¡Crea tu propio agente AI sin ser programador! Agent Builder convierte la automatización en un juego de niños.]]></description><link>https://www.victorgarnica.com/pt/post/criando-agentes-com-estilo-introdu%C3%A7%C3%A3o-ao-agent-builder</link><guid isPermaLink="false">6adcc354483fcaae189adafd</guid><pubDate>Sat, 24 Oct 2026 14:41:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_680de037759f411398f68f5948c7b073~mv2.jpg/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Conheça o MarTech Trendspotter: seu aliado nas tendências de MarTech]]></title><description><![CDATA[Si te interesa estar al día con las tendencias de Martech, pero quieres contenido claro y accesible en español, Martech Trendspotter es para]]></description><link>https://www.victorgarnica.com/pt/post/conhe%C3%A7a-o-martech-trendspotter-seu-aliado-nas-tend%C3%AAncias-de-martech</link><guid isPermaLink="false">6adcc1a26c1e7e584ea3edbe</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_822369f5746548e1a6c7e4d090e0ca60~mv2.jpg/v1/fit/w_792,h_446,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Asesor Vial CDMX: seu guia das regras de trânsito da Cidade do México]]></title><description><![CDATA[Si vives o conduces en CDMX, este GPT te ayudará a entender el Reglamento de Tránsito y responderá tus dudas de forma rápida.]]></description><link>https://www.victorgarnica.com/pt/post/asesor-vial-cdmx-seu-guia-das-regras-de-tr%C3%A2nsito-da-cidade-do-m%C3%A9xico</link><guid isPermaLink="false">6adcc1a2c8073f30e3b0a0bc</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_4f5dbeb0093a49db918ed57f02ea5952~mv2.jpg/v1/fit/w_669,h_376,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Fantasy Sports: fim de semana de 16 e 17 de dezembro de 2023]]></title><description><![CDATA[Este fim de semana foi marcado por grandes momentos no mundo dos esportes: Na NFL, Lamar Jackson, do Ravens, mostrou seu talento com 97 jardas terrestres e um passe para touchdown a Isaiah Likely. Brock Purdy, do 49ers, brilhou com quatro passes para touchdown, enquanto Christian McCaffrey acrescentou impressionantes 115 jardas corridas e dois touchdowns. James Cook, do Bills, também correu para 179 jardas em uma vitória dominante. Fonte: https://www.nfl.com/news/2023-nfl-season-week-15-what-...]]></description><link>https://www.victorgarnica.com/pt/post/fantasy-sports-fim-de-semana-de-16-e-17-de-dezembro-de-2023</link><guid isPermaLink="false">6adcc165d38a746d48448e8a</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_fbdce1c12ff445068e0bc8b24edad26b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Asesor Condóminos CDMX: guia para a vida em condomínios na Cidade do México]]></title><description><![CDATA[Si vives en un condominio en CDMX, seguro te has encontrado con dudas sobre la Ley de Condóminos. Este GPT está aquí para orientarte. ]]></description><link>https://www.victorgarnica.com/pt/post/asesor-cond%C3%B3minos-cdmx-guia-para-a-vida-em-condom%C3%ADnios-na-cidade-do-m%C3%A9xico</link><guid isPermaLink="false">6adcc1a281c48a8671622a10</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_96c320dbb2b947d18655786cd38bdeaf~mv2.jpg/v1/fit/w_683,h_384,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Artigos importantes de MarTech: 10 a 17 de dezembro de 2023]]></title><description><![CDATA[Nesta semana, o universo de MarTech apresentou desenvolvimentos importantes e tendências emergentes que merecem destaque: Innovaciones en MarTech Impulsadas por IA: Se han anunciado varios productos, plataformas y características nuevas impulsadas por inteligencia artificial (IA). Por ejemplo, Meltwater ha introducido AI Assistants en su gama de productos, incluyendo un asistente de relaciones públicas para crear comunicados de prensa y un asistente de escritura basado en la API de ChatGPT....]]></description><link>https://www.victorgarnica.com/pt/post/artigos-importantes-de-martech-10-a-17-de-dezembro-de-2023</link><guid isPermaLink="false">6adcc165483fcaae189ad9f3</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_c08f5207e70143c082ec9c0db15feebd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Hiperpersonalização como diferencial de marca]]></title><description><![CDATA[Artigos de MarTech que podem ser interessantes: Hiperpersonalização como diferencial de marca: a hiperpersonalização tende a ganhar cada vez mais importância. Espera-se que as marcas utilizem dados próprios e IA para criar conexões significativas e conquistar a confiança dos clientes. Isso é particularmente relevante diante das mudanças nos planos do Google para cookies de terceiros, tornando a personalização um caminho importante para diferenciar as marcas. Fonte: https://www.martechcube.com...]]></description><link>https://www.victorgarnica.com/pt/post/hiperpersonaliza%C3%A7%C3%A3o-como-diferencial-de-marca</link><guid isPermaLink="false">6adcc16515ab6a7ae3c3d58f</guid><pubDate>Sat, 24 Oct 2026 14:34:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_5e7aa8efaf5c49e49ee0410c36659520~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item><item><title><![CDATA[Hyper-Personalization as a Brand Differentiator]]></title><description><![CDATA[MarTech articles that may be of interest: Hyper-Personalization as a Brand Differentiator: Hyper-personalization is expected to become increasingly important. Brands are likely to use first-party data and AI to build meaningful connections and trust with customers. This is particularly relevant as Google's third-party cookie plans evolve, making personalization an important way for brands to differentiate themselves. Source: https://www.martechcube.com/martech-experts-top-predictions-for-2024...]]></description><link>https://www.victorgarnica.com/en/post/hyper-personalization-as-a-brand-differentiator</link><guid isPermaLink="false">6adcc1651d6577be007f99a1</guid><category><![CDATA[Martech]]></category><pubDate>Sat, 24 Oct 2026 14:33:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6b59f9_5e7aa8efaf5c49e49ee0410c36659520~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Victor Garnica</dc:creator></item></channel></rss>