About me​

​

I'm Víctor Garnica, a Martech and artificial intelligence consultant at a consulting firm. I work with Adobe, Salesforce and Google, and on this blog I write what I learn by comparing the three platforms.

Topics you can talk to me about:
- Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics: how a journey is built, what data it depends on and how it is measured.
- AI agents applied to marketing: what already works, what is still an announcement and which controls to define before production.
- Customer data and data platforms: Data Cloud, Real-Time CDP and moving data without copying it.
- Analytics and measurement, from Customer Journey Analytics to Google's tools.
- The full Martech landscape: what changes when Adobe, Salesforce and Google compete for the same marketing team.

My background: I have worked with Adobe Analytics since 2013 and with Adobe Audience Manager since 2020. Since August 2025 I have worked with Adobe Journey Optimizer, Customer Journey Analytics and Adobe Experience Platform. I hold the Adobe Customer Journey Analytics certification.

How I write: I test, compare and say clearly what is available today and what is still an announcement. Every article cites its sources and credits each vendor for what it claims.

I write in Spanish and English. If you work in Martech, data or AI in marketing, let's talk on LinkedIn: https://www.linkedin.com/in/victorgarnicapavia/

Outside work, I like applying data analysis to Fantasy Football.