Welcome to my blog!

I'm Víctor Garnica, a Martech and artificial intelligence consultant at a consulting firm, with experience in Adobe, Salesforce and Google. I write in Spanish and English about data platforms, customer journeys and AI agents applied to marketing.

Here you will find sourced explainers, platform comparisons and step-by-step guides for marketing and data teams. Let's talk on LinkedIn: https://www.linkedin.com/in/victorgarnicapavia/