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Martech

We talk marketing technology—no fluff. From Salesforce and Adobe to Google, we explore how these tools optimize campaigns, automate processes, and enhance customer experiences. Whether you're technical or on the business side, this space helps you understand MarTech in a practical, jargon-free way.

Infographic representing the 15,384 tools in the 2025 Martech landscape, categorized by functionality and growth trends.

Infographic representing the 15,384 tools in the 2025 Martech landscape, categorized by functionality and growth trends.

Martech Day 2025: What the State of the Martech Ecosystem Tells Us (And Why It Matters for Your Strategy)

May 10, 20253 min read

Explore the key innovations from Google Cloud Next 2025—from AI infrastructure and Gemini 2.5 to Agentspace and Workspace upgrades—all designed to make artificial intelligence real, scalable, and business-ready.

Explore the key innovations from Google Cloud Next 2025—from AI infrastructure and Gemini 2.5 to Agentspace and Workspace upgrades—all designed to make artificial intelligence real, scalable, and business-ready.

Google Cloud Next 2025: Artificial Intelligence with a Real Future

Apr 20, 20253 min read

Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Apr 17, 20256 min read

Salesforce evolves with AI and real-time data. Discover how Agentforce and Data Cloud optimize marketing through intelligent automation.

Salesforce evolves with AI and real-time data. Discover how Agentforce and Data Cloud optimize marketing through intelligent automation.

Salesforce: Evolution and MarTech/DataTech Solutions

Apr 6, 20253 min read

Adobe Experience Cloud integrates content, data, and AI to enable personalized digital experiences and marketing automation at scale.

Adobe Experience Cloud integrates content, data, and AI to enable personalized digital experiences and marketing automation at scale.

Adobe: Evolution and MarTech/DataTech Solutions

Apr 6, 20254 min read

Google is revolutionizing MarTech with AI-powered ads, advanced analytics in GA4 and BigQuery, and scalable automation for data-driven strategies.

Google is revolutionizing MarTech with AI-powered ads, advanced analytics in GA4 and BigQuery, and scalable automation for data-driven strategies.

Google: Evolution and MarTech/DataTech Solutions

Apr 6, 20253 min read

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Mar 26, 20253 min read

Arcade-style visualization with advanced Customer Journey Analytics metrics on screen, simulating a retro video game interface with dynamic dashboards.

Arcade-style visualization with advanced Customer Journey Analytics metrics on screen, simulating a retro video game interface with dynamic dashboards.

From Pawns to Masterpieces: What I Learned at Adobe Summit 2025 (and How I Survived Four Days of the Event)

Mar 26, 20254 min read

Adobe Summit 2025 made it clear: the future of marketing is AI + content at scale. Here are the key highlights—no hype, just what matters.

Adobe Summit 2025 made it clear: the future of marketing is AI + content at scale. Here are the key highlights—no hype, just what matters.

Adobe Summit 2025: Technology, Profiles, and Content at Scale… but with Style (Keynote Day 1)

Mar 26, 20253 min read

Scene from Adobe Summit 2025 showing a panel on artificial intelligence applied to customer experience, with engaged attendees and real-time data displayed on screen.

Scene from Adobe Summit 2025 showing a panel on artificial intelligence applied to customer experience, with engaged attendees and real-time data displayed on screen.

Adobe Summit 2025 – Day 2: (Artificial) Intelligence Applied with a Head, Not a Magic Wand

Mar 26, 20252 min read

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