Adobe Experience & Smart Content | Victor Garnica | Víctor Garnica

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Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Analysis of Marketing (MarTech) and Data (DataTech) Technologies

Apr 176 min read

Adobe Experience Cloud integrates content, data, and AI to enable personalized digital experiences and marketing automation at scale.

Adobe Experience Cloud integrates content, data, and AI to enable personalized digital experiences and marketing automation at scale.

Adobe: Evolution and MarTech/DataTech Solutions

Apr 64 min read

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Comparison by Type of MarTech and AdTech Solution (Garnica Quadrant Benchmarking)

Mar 263 min read

Arcade-style visualization with advanced Customer Journey Analytics metrics on screen, simulating a retro video game interface with dynamic dashboards.

Arcade-style visualization with advanced Customer Journey Analytics metrics on screen, simulating a retro video game interface with dynamic dashboards.

From Pawns to Masterpieces: What I Learned at Adobe Summit 2025 (and How I Survived Four Days of the Event)

Mar 264 min read

Adobe Summit 2025 made it clear: the future of marketing is AI + content at scale. Here are the key highlights—no hype, just what matters.

Adobe Summit 2025 made it clear: the future of marketing is AI + content at scale. Here are the key highlights—no hype, just what matters.

Adobe Summit 2025: Technology, Profiles, and Content at Scale… but with Style (Keynote Day 1)

Mar 263 min read

Scene from Adobe Summit 2025 showing a panel on artificial intelligence applied to customer experience, with engaged attendees and real-time data displayed on screen.

Scene from Adobe Summit 2025 showing a panel on artificial intelligence applied to customer experience, with engaged attendees and real-time data displayed on screen.

Adobe Summit 2025 – Day 2: (Artificial) Intelligence Applied with a Head, Not a Magic Wand

Mar 262 min read

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