EXPERIENCIA

• Devise and effect robust policies aimed at accomplishing designated business targets.
• Interpret key performance indicators (KPI's) and key quantitative metrics to assess business conditions, share trends, competitive assessment, promotional evaluation, product labeling, and market research analysis leading to increased profitability.
• Pioneer the integration of marketing plans, both internal and external, leading to project initiatives across all elements of the marketing mix being completed on time and on budget.
• Implemented a quote for the salesforce, marketing cloud solution (Customer Data Platform, Personalization, Engagement), Google Analytics, Segment, and Adobe Analytics leading to enhanced productivity.
• Create demos for prospects for all the enterprise solutions introduced.

HEXAGON DATA -PROFESSIONAL SERVICES LEAD

Mar 2020 - Dec 2021

• Devise and effect robust policies aimed at accomplishing designated business targets.
• Interpret key performance indicators (KPI's) and key quantitative metrics to assess business conditions, share trends, competitive assessment, promotional evaluation, product labeling, and market research analysis leading to increased profitability.
• Pioneer the integration of marketing plans, both internal and external, leading to project initiatives across all elements of the marketing mix being completed on time and on budget.
• Spearhead the analyzation of consumer insights by conducting data analysis.
• Deliver visionary leadership to cross-functional teams by using clear and concise verbal and written communication to present complex analytics to a broad audience.
• Examine industry trends to identify new opportunities for potential revenue streams and deliver personalized campaigns to those channels on time and within budget.
• Analyze and optimize existing production processes by leveraging marketing best practices leading to enhanced process improvements.
• Pioneered the recruitment, screening, interviewing, and onboarding of new sales representatives resulting in reduced employee turnover and increased sales revenue.

SCOTIABANK - PRODUCT LEADER SENIOR MANAGER LEVEL

Sept 2019 - March 2020

• Ensured the highest level of performance by motivating team members through clear and concise communication and leadership.
• Built playbooks and drive results on key projects to improve operational results.
• Hired, managed, motivated, trained, and promoted teams resulting in improved employee retention.
• Enacted monthly meetings, weekly huddles, and conference calls to discuss performance resulting in building team comradery in a quality driven work environment.
• Created long-term and short-term program strategies based on key business objectives, performance metrics, project complexity and team dependencies.
• Drove effective teamwork, communication, collaboration, and commitment across multiple groups.
• Collaborate with self-organizing, cross-functional teams in an Agile delivery environment